Lynn Mcfarlane Email Address

Director, Marketing and Communications

Nonprofit builds bonds between key stakeholders and University

I’m a marketing communications and PR executive who helps higher education institutions and health care organizations develop and disseminate messaging and information to target audiences to increase brand awareness, reputation and engagement. My passion is pitching stories to the media that highlight our brand attributes and then seeing the resulting coverage. I act not only as a spokesperson for universities, but as counsel for everyone from the CEO, President and Dean to program managers and support staff. I partner across the company to build and strengthen internal communications to help drive employee engagement and culture to enhance the brand. I believe in the strength of diverse teams and cross-functional collaboration. When you treat people equally, with respect you gain trust from the group. Trust leads to openness and enables people to contribute more. If this is the type of person you’d like to connect with, please reach out. Specialties: Marketing Communications | Public Relations | Written and Oral Communications Business Communications | Journalism | Marketing | Diplomatic | Media Relations | Press Releases | Strategic Communications | Editing | Corporate Communications | Digital Media | Brand Marketing | Content Marketing | Higher Education | Crisis Communications | Publicity Event Planning | Team Building | Program Management | Social Media Marketing | Newsletters