Head of Growth
Ritual is a social ordering app that taps networks of co-workers and colleagues for fast and easy pick up.
Entrepreneur and growth leader with 15+ years in marketing, analytics and growth experience. Passionate about creating scalable value and growth engines. Strive to inspire others to look at the details, ask the right questions, focus on long term systems vs short term gains, and to always keep learning. Currently focused on taking the Restaurant-Supplier relationship into the digital world at Notch. As Ritual’s VP of Growth, responsibilities covered Ritual’s global marketplace growth strategy, consumer acquisition, engagement and retention strategies. Creating growth engines that propelled the company into nonlinear growth. During this time at Ritual, identified and built up the consumer acquisition channels and fantastic teams to execute at global scale. Established models for sustainable growth and aligned product, marketing and go to market teams to hit exponential growth targets for 6 consecutive years. Lead marketing through consumer product market fit, tested countless channels, drove quarter over quarter measurement and revenue targets. Prior to Ritual, built an advertising services business for 5 years, serving clients in 30+ countries focused on ROAS focused ad optimization across emerging targeting platforms. Speaker at AdTech, GrowthMarketingConf, InfluenceThis, MobileGrowthToronto
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