Senior Director of Customer Acquisition and Senior Director of Product Marketing
Renovate America helps communities across the country retrofit properties to save energy, save money, increase property values and create jobs. With its partners, the company specializes in providing a comprehensive solution for local governments to implement successful PACE financing programs, including origination, program administration, marketing, customer service, training and contractor support.
Successful marketing leader with a proven track record of delivering on both B2B and B2C customer acquisition and revenue goals in rapid-growth SaaS and FinTech environments. Strengths include Product Marketing, Demand Generation, Lead Generation, Digital Marketing, customer acquisition, hypothesis-driven A/B testing, business and web analytics, Lean Startup techniques, advanced quantitative and qualitative market research methodology, voice of the customer, competitive analysis, website optimization, conversion funnel optimization, agency management, B2C, B2B, SaaS and FinTech expertise, budget management, team building and organizational development.
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