Senior Director of Marketing Customer Acquisition Strategy and Lead Generation
Renovate America helps communities across the country retrofit properties to save energy, save money, increase property values and create jobs. With its partners, the company specializes in providing a comprehensive solution for local governments to implement successful PACE financing programs, including origination, program administration, marketing, customer service, training and contractor support.
Consistently recognized as a strategic thinker and innovator, I bring 14 years of experience driving successful business results within product marketing and analytics roles. Highlights include:•Design and implement go-to-market programs for TurboTax’s largest strategic initiatives.•Drive product and marketing innovation, both at the mature business and ‘intraprenurial’ levels.•Drive customer acquisition, retention, and revenue in targeted markets through execution of key projects and new product development.•Utilize lean start-up 'growth hacking' methodologies to drive H3 businesses and re-energize existing marketing programs.•Introduce new analytical approaches to enable data-driven decisions about new product offerings and market opportunities.•Successfully build, motivate and guide cross-functional teams.
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