Ashley Martin Email Address

Director of Ecommerce

From backpacking to cycling to staying in shape and more, outfit your outdoor activities with the latest gear, clothing, and footwear at REI.

I am a multi-talented e-commerce leader who can build, organize and bring together teams and strategies across a range of disciplines to deliver digital customer experiences that drive business results. I build trust and an outcomes-oriented culture by bringing an approachable, candid, informed perspective to the table. I am an integrator, not a bulldozer - my experience across a variety of fields, such as Site Strategy and Operations, Merchandising, Personalization, Analytics and Product Management lets me develop solutions that work end-to-end. Having begun my career in a high-growth, high intensity start-up environment taught me to lead with a mission and put time, resources and attention where it matters.