Susanne Martin Email Address

Communications and Marketing Operations

Establishments primarily engaged in providing testing services.

While the answers in communications are not as black-and-white as those in engineering, a lot of discipline and precision goes into documents published by REHAU. Our topics are demanding, from thermal comfort of radiant heating and cooling systems to conductivity of uPVC windows to acoustic properties of tambour door cabinetry. Our quality standards are high – premium products and industry-leading technical support require excellent marketing and technical publications. Ensuring that we are adopting the latest communications platforms and capitalizing on building technology trends keeps me on my toes. IT is fundamental to the success of marketing and sales. Since learning from the best during our 1998 SAP implementation, I have been involved in numerous e-business initiatives from Salesforce.com to digital asset management to web apps. While all marketers strive for great creative, I believe the real magic of B2B marketing is tactical. It’s in the ability to connect the dots between marketing, sales and a complex distribution channel to ensure follow-up and delivery. In my experience, this is where many creative campaigns fall flat and this is why I have spent so much of my career focusing on systems and process improvements.