Zack Sylvan Email Address

Senior Manager, Social Media and Influencer Marketing

Regions Financial Corporation is a bank holding company that provides various banking services like retail and commercial banking, stockbrokerage, mortgage services, wealth management etc.

digital-focused marketing professional with progressive business, analytical and creative acumen. 10+ years demonstrated expertise scaling highly-engaging, revenue-generating, customer-focused social media + digital marketing programs at Fortune 150 brands and SMBs. leads content teams, social care teams, agency partnerships and builds best-in-class enterprise social media programs by merging data, technology and purpose-driven experiences. in-depth knowledge across highly-regulated industries—retail, financial services, healthcare and beauty. experience managing 8-figure budgets, championing partnerships, scaling technology, educating stakeholders on social media best practices, integrating with e-commerce and delivering ROI through social media social media program management; social paid media strategy; digital measurement; influencer and content partnerships; social commerce; audience and data management; community management; brand management; reputation management; messaging and content strategy; social media customer care; crisis management; marketing technology platform adoption and integration; FTC, NLRB and FFIEC advertising guidance and regulations