Matt O'toole Email Address

Vice Chairman

Reebok International Ltd., headquartered in Canton, MA, USA, is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied fitness heritage. Reebok develops products, technologies and programming which enable movement and is committed to accompanying people on their journey to fulfill their potential. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit - whether it's functional training, running, combat training, walking, dance, yoga or aerobics. Reebok Classics leverages the brand's fitness heritage and represents the roots of the brand in the sports lifestyle market. A subsidiary of the adidas Group, Reebok operates under the multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division. Reebok is the exclusive outfitter of CrossFit and the CrossFit Games, the official title sponsor of the Reebok Spartan Race| the exclusive authentic global outfitter of UFC| the title sponsor of the Reebok Ragnar Relay series| and exclusive apparel provider for Les Mills.

Global Head of the Reebok brand. Responsible for Reebok’s strategy, product, marketing and business around the world. A 25-year veteran of the sports apparel and equipment industry, Matt, is pioneering Reebok’s return to its fitness and training roots. Creating innovative products and services for a new generation of fitness activities like CrossFit, the Reebok Spartan Race, Body Combat and anything that pushes you to realize you are 'powerful beyond measure'. Reebok is also engaged in the worldwide rollout of a new retail concept called The Reebok Fit Hub. Before becoming Reebok brand president, he served as president of Reebok North America, and prior to that he was president and CEO of Reebok-CCM Hockey (formerly The Hockey Company, TSX: HCY). At The Hockey Company, Matt built the hockey industry’s market leader through a ‘roll-up’ of several companies and a breakthrough 10-year apparel alliance with the National Hockey League. In 2004, Reebok International acquired all the shares of the The Hockey Company.Matt also serves on the adidas Commercial Executive Team (CET) a five-member leadership team reporting to the adidas Group Executive Board, charged with overseeing all commercial activities of both the adidas and Reebok brands. Matt holds an MBA from the JL Kellogg School of Management at Northwestern University. He is an avid CrossFitter, runner, and an overall fitness fanatic. In the summer of 2012, Matt summited Mt. Kilimanjaro with his 16 year-old son to raise money and awareness for Reebok’s Social Purpose Platform, BOKS*