Rich Sorota Email Address

Chief Executive Officer

Ranir is a leading global manufacturer of private label consumer oral and personal care products, including power and manual toothbrushes, teeth whiteners, dental floss and flossers, interdental devices, travel accessories and more. Founded in 1979, Grand Rapids, Michigan-based Ranir serves retail customers globally. Its products, including some of the worlds' largest oral care brands, can be found at major retailers in more than 40 countries. The technology and development-focused company also owns, manufactures and markets the Plackers and Snore Guard brands and proudly employs more than 750 associates worldwide.

Global CEO that inspires teams to see new strategic possibilities and then creates an action oriented, entrepreneurial environment that delivers meaningful value creation and growth. Proven general management, marketing and sales track record of leading customer/consumer driven businesses. Leveraged classical training at General Electric/Finance and Procter & Gamble/Brand Management to consistently deliver results for a diverse array of public, private equity, family owned, branded and store brand businesses including: Crest, Max Factor, Old Spice, Norelco, Sonicare, Philips, Scotts, Miracle-Gro, Harman Kardon, JBL, USPS, Woolite, Bissell, Acessa, Rug Doctor, Plackers and Rembrandt. Have helped make these iconic brands more competitive delivering record share, profits and sales by exploiting superior consumer/customer insights, innovation and results driven leadership. Effective change agent who has successfully attracted, developed and motivated global cross-functional business teams. Specialties: Delivering profitable sales. Creating global business strategies. Building multiple brands. Generating new revenue streams/partnerships/JV's. Launching incremental and disruptive new products. Ownership of entire P&L and balance sheet. Strengthening and developing global, high performing teams. Selling diverse channels. Digital marketing/web development /e-commerce. M&A: due diligence through integration. Setting/delivering operational efficiencies; reducing non value-added costs. Private, public and family owned business experience.