Director, Media and Marketing
Since 2007, QRI has been creating value by focusing on our client's most important assets - their reservoirs. Our talent and expertise focuses on oil and gas reservoir management. We have developed and patented new reservoir diagnostic tools that offer our clients a competitive advantage in the assessment and management of their assets.
I have over 9 years of experience developing and maintaining the integrity of brands across multiple platforms. I've played a major role in building successful brand assets and managing strategic marketing campaigns, content strategies and lead generation strategies, from concept to completion. I've worked with organizational teams and established processes that aided in bridging the gap between sales and marketing. My work has spanned across a variety of industries, including high-end retail, automotive, education, non-profit, health, oil & gas and technology (diagnostic software and SaaS). I have experience on both the agency side as a Creative Director, and on the client side as a Marketing Director and Head of Creative Services, in both B2C and B2B. Specialties: Branding and identity, digital marketing, ABM, production and design, project management, media planning/buying, lead gen campaigns, marketing automation and analytics (MAP, CRM, DMP), content and social media strategies, web design and development, application UI/UX, broadcast production, print production, creative direction
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