Natalie Wilson Email Address

Group Marketing Manager

We are a top 10 Volkswagen Group retailer with sites in Durham and Sunderland. With over 170 people across our 4 locations, we are truly one big Pulman family. We want to match and exceed customer's expectations whilst giving them a truly enjoyable experience you will not find anywhere else. Pulman are looking for enthusiastic individuals to join our Pulman team. We pride ourselves on delivering a fantastic customer experience and are looking for individuals who are customer focused, a team player and a people person with excellent communication skills and an outgoing personality.

Hello, thank you for visiting my profile. I am currently the Group Marketing Manager at Pulman Group (Volkswagen, SEAT, SKODA, CUPRA, MO, VWFS Rent-a-Car) and I can honestly say that I enjoy everything there is about Marketing, which is a good thing as that is what I’ve been doing for the last 17 years. What is it about Marketing that I love? Every day is different! Juggling lots of projects with tight deadlines. Working with fantastic people who share my enthusiasm for Marketing communications, graphic and website design. Managing all elements of Marketing from the creative strategy, budget planning, market research, online and offline, channel marketing, events and sponsorship, database and direct marketing, PR, content and social media marketing to measuring results and successes. It's exciting keeping up with the latest marketing innovations and trends, especially with digital technology and the targeting and measuring that it provides - as well as new digital media such as VoD, Dax audio streaming and digital out of home. Video and content marketing featuring high in marketing plans along with SEO to improve the organic traffic and funnel acquisition. Marketing automation and CRM provide a fantastic platform to increase conversion rates. Recent successes? Building and developing the Pulman Marketing team. I work with some fantastic people and together we have built and enhanced the marketing strategy within Pulman. My previous experiences have been in similar roles, developing marketing communications for business to business services for Northgate plc. Travelling around the UK developing and implementing campaigns. Specialties: Ideas, ideas and more ideas B2C and B2B marketing Marketing communication Marketing strategy CRM strategy Budget and ROI control Website development Online, SEO, PPC Video and new media marketing Social Media marketing Integrated marketing communication campaigns Direct and database marketing Event management and planning Branding and identity building Graphic design Video editing Agency Management Buyer Negotiation Leadership, managing and motivating people Return on investment People Managements