Marketing Director
The Primary Health Network Charitable Foundation is the sole fundraising arm of the Primary Health Network. PHNCF sustains three programs for PHN patients and community members, including the free "Provide the Ride" transportation program and the "Caring for Our Neighbors" prescription assistance program, as well as the scholarship program. Also established in 2005, PHNCF works to support the mission of the Primary Health Network to increase access to healthcare services that improve the quality of life for PHN patients.
Highly analytical, growth-focused, and results-driven professional with substantial experience in devising, establishing, and rolling-out robust social media, marketing, and communication strategies aligned with organizational objectives. Remarkable efficiency in managing the development of integrated marketing / merchandising strategy and campaigns to achieve desired outcomes. Demonstrated success in generating demand for offered products and services by employing digital, social, affiliate, and influencer marketing initiatives. Adept at analyzing market trends, consumer needs, and competitor initiatives to introduce competitive marketing strategies for expanding business footprints and facilitating sales / revenue growth. Intuitive leader; skilled in leading and training cross-functional teams to accomplish marketing function excellence, encompassing content, demand generation, influencer, social media, website, and email. Instrumental in developing and implementing content creation plan for website landing pages, case studies, blog posts, videos, social network posts. Eloquent communicator; possess excellent organizational and communication skills with ability to identify on-brand influencers and build lasting relationships.
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