Paul Chapman Email Address

Consumer and Business Insight and Analytics Lead EMEA

Premier Foods is a food & beverages company which provides Great British brands, Consumer Goods, Food, Local Suppliers, Grocery, Sweet Treats, International, and Sustainability.

Experienced Senior Insight & Analytics Leader directly involved with supporting the CEO and top corporate execs with experience of FTSE 25 organizations. Extensive experience of Global markets, both developed and developing, with current focus on Consumer Healthcare. Active and on-going engagement in the strategic planning process with proven ability to develop and lead multi-country impactful teams. Extensive experience in Analytics, Market Research, Insight Generation, Modelling and Shopper Research. Over 20 years data, Insight, analytics & Modelling Experience Experience of managing an international research team Strong Agency Management Skills (+300 agency contacts) Extensive experience in negotiating complex global multi-million pound contracts Extensive experience in managing large multi-National teams Experienced in building and/or rebuilding departments and functions on a global scale Proven track record of driving change management with empathy Specialties: Analytics Exceptional knowledge of International Markets People Management Modelling Global Data Process & Management Trade & Shopper Research Complex Global Contract Negotiations Commercial Awareness Senior Management Interaction and engagement Complex Transition Management Global Agency Management Full Budget and T&E Management