Shilpa Kaji Email Address

WW Retail Fulfillment Operations NPI Readiness and PQE

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I'm an entrepreneurial leader with 13+ years experience developing and scaling early and growth stage e-commerce ventures. I'm passionate about bringing together engineering, finance, accounting, marketing, design, sales, and legal teams to lead product vision and roadmap execution. Strategy and P&L Ownership: • Responsible for POPSUGAR's 8-figure e-commerce P&L and leading GTM strategy for new product launches. • The POPSUGAR Must Have subscription box has won multiple awards and is a leader in the $2B lifestyle subscription box industry. Operations and Product Management: • Oversee daily e-commerce operations, including 2 bi-coastal 3PLs. • Led the launch of 3 major website redesigns (including frontend UX and backend platform development) within 12 months, resulting in a 43% increase in AOV. Business Development: • Directed strategy and execution of 30+ co-branded partnerships, including Neiman Marcus, Target, Disney, Hulu, Amazon, American Express and Today Show, garnering $25M+ in incremental advertising revenue. Specialties: • E-commerce operations, strategy, P&L management, business development, cross-functional team leadership, logistics, forecasting and reporting, product management, merchandising, customer acquisition Personal: • I enjoy long distance cycling and I've completed AIDS Lifecycle, a 545-mile cycling event from San Francisco to Los Angeles twice.