Chris Hall Email Address

Digital Marketing Technologist and Strategy Lead

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Throughout my tenure at U.S. Soccer, dating back to the 1998 FIFA World Cup, I have taken a lead role in managing and shaping the digital presence of the organization, defining requirements and executing the organization's strategy with respect to ussoccer.com as the online marketing, communications and service hub for the company and its constituencies, audiences, customers and, ultimately, fans. At times, I have also overseen the Federation’s technology practices and partnerships; managed departmental budget, vendor relationships and contracts; coordinated projects involving other departments and outside technology service-providers; aligned technologies in support of business needs and been an evangelist for the adoption of technologies to drive efficiencies throughout the organization. I have also supported our executive team in numerous roles on miscellaneous key initiatives, ranging from the 2003 FIFA Women's World Cup, the launch of the U.S. Soccer Development Academy, the USA Bid Committee (for 2022 FIFA World Cup), the 2010 USSF D2 Pro League, the launch and ongoing operations of the NWSL, and the 2016 Copa America Centenario. Specialties: IT & online strategy, planning, scheduling, web site development, project management, online content management, online marketing, interactive marketing, e-mail marketing, search engine optimization (SEO), customer relationship management (CRM), business process improvement, social platforms, loyalty programs, sports statistics.