A Greff Email Address

Chief Executive Officer

I have spent over 22 years in software working with a collection of enterprise software, telco / wireless, healthcare, digital media, agency and retail companies. My experience spans consulting and executive level positions in general management, product management, product marketing, sales, business development and engineering. I have experience working with and for large public multi-national companies as well as small startups with proven success at every level. I have worked in the mobile space since 2007 and have ridden the app wave since 2011 selling, building and launching hundreds of mobile solutions for some of the most well-known brands in the world. I have launched SaaS and mobile products such as a: - Telco-grade mobile device management (MDM) solution - Mobile backend-as-a-service (MBaaS) - Mobile location marketing solution - Mobile indoor positioning solution - Mobile turn-key app solutions for verticals - Mobile advertising stack - Mobile advertising programmatic solutions - Big data analytics and profile solution My business passion is orchestrating a perfect go-to-market (GTM) that drives the entire company. A perfect GTM typically starts with a customer pain or a value proposition and culminates in a scalable product and a reproducible sales / revenue model. Simple in concept but extremely difficult in implementation.