Lauren Volpi Email Address

Vice President of Marketing

Pivotal’s cloud native platform drives software innovation for many of the world’s most admired brands. With millions of developers in communities around the world, Pivotal technology touches billions of users every day. After shaping the software development culture of Silicon Valley's most valuable companies for over a decade, today Pivotal leads a global technology movement transforming how the world builds software. Specialties big data, cloud computing, hadoop, analytics, software, open source software, containerization, private cloud, data science, cloud foundry, mobile software development, platform-as-a-service, hybrid cloud, microservices, pair programming, agile development

I am a high-growth marketing leader with 15+ years of experience driving pipeline, building teams, and scaling repeatable integrated marketing programs in enterprise technology companies. Bringing a metrics-driven approach and persona-based messaging to educate, influence and evangelize customers through the entire buyer journey, generating predictable top of the funnel pipeline and building customer loyalty. I've built a successful track record in VP positions with some of the technology industry’s most influential companies, including Sigma Computing, Pivotal, VMware and Equinix in the US and Europe. I have guided global enterprises, mid-stage companies and technology start-ups through the development of innovative demand generation programs that resulted in customer success and revenue growth. While at Pivotal, I was transferred to the London office to revitalize the marketing strategy across EMEA and APAC, as well as hire and develop a new international marketing team. I also led Pivotal’s rebrand initiative, was a key member of the IPO team, and contributed to the company’s subsequent acquisition by VMware less than two years later. Outside of the office, I enjoy trail running, coaching my kids’ sports teams, and volunteering at Girls on the Run. Areas of Expertise - demand generation, ABM, digital, pipe generation, field marketing, marketing tech stack, reporting, b2b tech, branding & strategy, customer experience, marketing operations, sales ops, global expansion, IPO, M&A, change management, business development, persona marketing, storytelling, board and executive communication.