Henrik Zadig Email Address

Chief Executive Officer

Pierce is an online retailer for gear, spare parts and accessories for within the motorcycle and snowmobile industry.

Digital CEO with 20+ years' experience in the e-commerce, financial services, payments, and management consulting industries, working for the global leaders in their fields, e.g. McKinsey & Company, American Express, and Staples. Henrik has a successful track record of driving transformational growth in large global businesses. From Amsterdam he led Staples’ $500M European Online division with 2,000 staff to profit growth again after six straight years of sharp declines. Prior to that, based in London, he led the American Express global loyalty business to hyper-grow from $5Bn to $28Bn in annual turnover while also building a new digital ecosystem spanning over 120 markets globally. Since 2016 he is CEO of Nasdaq-listed Pierce Group, based in Stockholm. Pierce is a leading and fast-growing e-commerce company selling gear, spare parts, accessories and streetwear to over 1.1 Million active riders across all of Europe through the online stores 24MX, XLMOTO and Sledstore via some forty websites adapted to the local markets. Pierce has two major segments targeting two different customer groups, Offroad – sales to motocross and enduro riders, and Onroad – sales to riders on paved roads and tracks. With a large and unique product assortment, including a number of its own brands, an excellent customer experience and attractive prices, Pierce is changing the motorcycle enthusiast market in Europe. The headquarter is located in Stockholm, Sweden, the central warehouse is located in Szczecin, Poland, and the customer support service is located in Barcelona, Spain. During 2020 Pierce had around 400 employees and net revenues exceeding SEK 1.5bn (€150MM). Pierce also hosts a very active social media community with over 1.3 million followers. During 2020 Pierce was selected as one of ‘Sweden’s Best Managed Companies’ by Deloitte in partnership with Nasdaq. In March 2021, Pierce concluded an IPO and listed its shares on Nasdaq Stockholm's main market.