Monica Gaston Email Address

Chief Marketing Officer

University of Phoenix offers a range of undergraduate and graduate degree programs, as well as certificate programs, to give students choices and room to grow. Our students study at more than 100 locations across the United States, with online availability in most countries around the world. University of Phoenix helped pioneer many of the conveniences that students now enjoy - evening classes, flexible scheduling, an immersive online classroom and an online library. Not only do students attend classes that are convenient - they earn degrees to prepare them for the careers they want. UniversityofPhoenixInfo.com is a site dedicated to helping people find a University of Phoenix degree or diploma certificate program that can either be taken online or at a local campus. We represent University of Phoenix. If you have any questions or comments on our site, please email us at contactus@universityofphoenixinfo.com.

Results-oriented, strategic, collaborative, communicator, consumer-focused and data-driven B2C and B2B Chief Marketing Officer with more than 20 years of proven marketing and commercial track record across several industry categories. Thrives in dynamic, fast-paced, collaborative, growth-oriented and customer-focused organizations. Presently leading the marketing and commercial call center charge for Higher Ed Partners, and with prior global marketing leadership accountability for organizations such as University of Phoenix, Hilton Worldwide, and Sandals and Beaches Resorts. Areas of strength include global integrated marketing strategy, strategic planning, performance marketing, campaign development/management, consumer insights, brand partnership development, team development and leadership. Have led and coached teams of 40+ marketing professionals covering a range of parent brands with portfolios of more than 10 product lines. Strong background in consumer and market insights work focused on actionable results, ranging from customer segmentation, ad effectiveness, brand trust, market sizing, ethnography, qualitative and quantitative studies, just to name a few. Strong experience with managing P&Ls and forecasts in excess of $100MM with full accountability. Served on the board of Harwood Center, Inc., a non-profit early intervention center in the Memphis tri-state area, serving special needs children under the age of 5. Strength Highlights: Global Brand Development/Positioning/Branding Integrated Marketing Strategy Strategic Planning Marketing Leadership Customer Experience Strategy Team Development/Coaching Cross-Functional/International Team Leadership Strategic Planning Campaign Development/Management Omni-Channel & Digital Media Brand Partnerships Public Relations Multicultural Strategy Advertising and Creative Services Influencer Marketing Strategy Digital Innovation/Product Development Loyalty Strategy & CRM Consumer & Market Insights Campaign Development/Management Digital Direct Response/Lead Generation Revenue/Growth Strategies and eCommerce Channel and Funnel Management Marketing Automation Marketing Analytics & Measurement P&L & Expense Management Budgeting/Forecasting