Senior Director of Digital Marketing and Acquisition Strategy
Prison Fellowship works to bring hope and restoration to prisoners, families and communities impacted by crime and incarceration.
Creative problem-solver with over 20 years of experience across the fields of marketing, web development, and graphic design. Currently leading a 20+ member cross-functional marketing and communications team for a major non-profit organization - responsible for digital marketing, campaign strategy, and creative production and innovation. Leads marketing efforts across all digital channels – includes content marketing, paid and organic search, paid and organic social media, email marketing, lead acquisition, conversion rate optimization, and data analysis. Leads marketing creative teams in production and innovation of brand messaging and creative expression. Includes editorial content development and coordination for multiple channels and mediums; visual creative strategy in support of materials for programs, events, fundraising, policy advocacy, and other marketing objectives; video production for distribution across variety of channels (digital, events, CCTV) and content types including documentary series, marketing ads, storytelling vignettes, and more.
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