Joseph J Shields Email Address

Manager, Performance Marketing

Perrigo Company plc is a leading global healthcare supplier that develops, manufactures and distributes Quality Affordable Healthcare Products.

UNIQUE VALUE PROPOSITION ► I deliver solid results in digital and social media marketing strategy, bolstered by more than a decade of experience in leadership positions with industry leaders in the biotechnology, food, and healthcare sectors. ► My success is driven by my ability to build highly effective marketing strategies that drive gains in market share, distribution, revenue, and growth for key Fortune 500 retail partners, leveraging competencies in SEO, paid search, social media, e-Commerce, medical writing, and public relations. SUMMARY ► Engaging Digital Marketing Executive possessing a winning blend of expertise in Digital and Social strategy, marketing, public relations, and partnership management. Natural skills in building genuine connections with people at all levels across multiple disciplines to inspire teams to produce exemplary results, via hands-on involvement and cross-functional delegation. ► Leverages a unique mix of visionary, strategic, technical, operations and analytical expertise, consistently exceeding performance goals by aligning talents and effort with organizational objectives. An influential leader who creates immediate impact, produces results and fuels positive outcomes. LEADERSHIP HIGHLIGHTS ★ Presently leads digital marketing and public relations for the Nutritionals business unit of a leading $4B global healthcare supplier, managing a designer, developer, database administrator, and social media manager. ★ Skillfully executes SEO, paid search, social media, e-Commerce, and public relations efforts. ★ Exceptional results in media placement, securing thousands of mentions across high-profile, influential outlets that include the New York Times, Yahoo Parenting, and the Huffington Post. ☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲ Specialties: Brand Management, e-Commerce, Market Share, Digital Marketing, SEO, Paid Search, Social Media, Digital Content, User Experience, Social Media, White Label Brands, Grant Writing