Jessica Redler Email Address

Director, Digital Marketing

worlds co-leader in wines

Jessica Redler is a strategic and analytical marketer who specializes in digital and social media strategy for luxury, alcohol & spirits, and beauty brands. She is currently Senior Manager, Digital Marketing for Absolut Vodka, where she leads all digital and social activations, including first-of-its kind and best-in-class e-commerce programs. Previously, Jessica was a digital manager at Pernod Ricard, overseeing social media strategy across the portfolio, establishing the social media content framework for the organization and launching both the Kahlua "Caramel Encounters" campaign and the Malibu "Malibros" campaign. Prior to Pernod Ricard, Jessica led digital and social strategy for Johnnie Walker and Baileys Irish Cream at Havas Worldwide. At Havas, she was also the US-based strategy consultant on the winning global pitches for Louis Vuitton and Sephora, where she conducted qualitative research, participated in expert interview panels, contributed US-based consumer insights and provided creative feedback. Jessica has also worked on projects for Maybelline, Hershey’s, Reckitt Benckiser and GlaxoSmithKline. Specialties: E-commerce, media, integrated media partnerships, consumer insights, event and promotion management, branded entertainment, luxury brand digital strategy, social media, content development, cosmetics & beauty brand digital strategy, fashion digital strategy, social media for luxury brands, alcohol & spirits digital brand strategy.