Brian Rudie Email Address

Brand Director, Insights and Capabilities

Perfetti Van Melle USA is headquartered in Erlanger, Kentucky, where it produces and distributes AirHeads bars, AirHeads Xtremes, and Mentos. The company is part of Perfetti Van Melle, a privately-owned company that produces and distributes candies and chewing gums in more than 130 countries around the world, including Mentos, Frisk mints, and Fruittella soft-chew candies.

Innovative Marketing & Process Improvement strategist and leader with 20 years' strong track record of delivering results on existing business (P&L Management), expansion opportunities (category and geographic) and breakthrough new product innovations. Entrepreneurial spirit mixed with strategic thinking rooted in classical packaged goods marketing, best in class retail experience, business school strategy and engineering tehnical mastery. Currently working to create competitive advantages for Kroger via our superior freshness delivery to our customers.Specialties: Team Leadership, Brand Strategy / Positioning, P&L Management, New Product Innovation, Advertising Development, Marketing Plan Development, Consumer Insight Extraction, International Expansion, Category Expansion, Strategic Marketing, Selling & Sales Force Training, Analysis, Creative Thinking, Strategic Marketing, Entrepreneurial Effectiveness, Strong Collaboration Skills.