Johan Enstrom Email Address

Digital Culture

Pentland Brands Limited - Building a family of brands for the world to love generation after generation

Strong strategic leader with 15+ years of digital experience within transformation, marketing, innovation, fitness, health, education and services sectors. Proven track record using consumer-centric approaches, plus connected thinking and new business models to transform organisations, corporate culture and deliver measurable value. Experience: - Proven track record innovating digital, health and fitness products - Leading both small and large teams to success - Long-standing experience with matrix and cross-functional organisations - Established expertise in digital strategies and business models - Delivered organisational change using transformative projects and business models - Extensive global footprint, with a focus on USA, China and Europe - In-depth knowledge in creating partnerships and collaborating with technology start-ups in Silicon Valley and London’s Silicon Roundabout - Proven commercial agreements using GAP negotiation tactics - Experience in digital product development and electronics - Extensive knowledge of team dynamics and nurturing a creative culture