Christopher Hall Email Address

Vice President Strategy and Business Development and Chief Business Officer

Peninsula Regional Medical Center (PRMC) in Salisbury, Maryland offers the widest array of specialty and subspecialty services on the Delmarva Peninsula, and has been meeting the healthcare needs of Delmarva Peninsula residents since 1897. PRMC offers a full range of services, including neurosurgery, cardiothoracic surgery, joint replacement, emergency/trauma care, wound care, comprehensive cancer care, pediatrics and outpatient services. PRMC offers access to clinical trials and the latest technologies, including robotic surgery and advanced disease detection and treatment options for safer care, faster recoveries and better outcomes, and has received more than 125 national awards, certifications and recognitions over the past six years for the safety and care it provides patients.

Combines 30 years of health care strategic and market expertise with fiscal management, sales and data analytics. Excels at partnering with all core business operations to expand market share . Team builder with strong P&L and general management skills. An expert at strategic planning, data analytics, forecasting, project management, marketing, communications strategy and achieving team based results. A visionary leader with strong knowledge of the multifaceted aspects of healthcare. Key contributor to state regulatory process.Accomplishments- Oversees a division consistently ranked as a Tier 1 performer for employee engagement. -Lead the comprehensive planning process for five hospitals, six nursing homes and a home health agency. Aligning entity strategic plans and service line plans with the corporate plan resulting in an increase in market share-Created a balanced score card to trend the performance across multiple health care indicators-Provides leadership for market research studies and methodologies across the system. - Negotiated patient experience research contracts and achieved a 7% savings-Wrote and managed 13 certificate of need applications (CON), five requests for determination of non-coverage and two Ongoing Certificate of Performance Review - Wrote and managed a successful Delaware Certificate of Public Review application. -Developed and implemented a Use Rate model to project hospital volumes-Successfully implemented a new budget system across the entire organization -Implemented a lead management system qualifying and generating new sales leads-Taught undergraduate business strategy and policy-Wrote and published an on-line course for business strategy and policy.