Lori Mason Email Address

General Counsel and Chief Privacy Officer

PebblePost invented Programmatic Direct Mail® to transform real-time online activity into personalized, dynamically rendered direct mail that's delivered into postal hubs within 12-24 hours, every day. The company's patent pending digital-to-direct mail platform integrates segmentation, campaign management, production, analytics and optimization. PebblePost combines the power of intent data with the effectiveness of in-home to achieve far higher response, conversion rates and ROAS. PebblePost® is a venture-backed company based in NYC.

Media General Counsel and Chief Privacy Officer for AdTech, MarTech industries, helping to build and maintain privacy first, clean and compliant products and standards. Work closely with engineering, products, and sales to drive business. Member of executive team and board secretary. GENERAL COUNSEL EXPERTISE: •20 years of experience, including 8 years at top tier “big law” firm •10 + years in-house as General Counsel for start-ups and established organizations •Highly proficient in commercial transactions with practical, efficient and business-forward style •Expertise in AdTech, MarTech, CTV, SaaS platforms, and tech product solutions •Data privacy and InfoSec compliance expertise with fluency in CCPA, CPRA and overall data privacy and security governance •Expertise in all sides of Media law including IP, rights clearance, production, talent, FTC and social media matters •Deep knowledge of Agency agreements and advertising industry organizations such as the IAB, NAI, ANA and DAA •Expertise in overall company-related employment matters •Highly skilled counsel to executive leadership with broad operational experience and solid judgment •Excellent relationships with colleagues from engineering to sales teams, skilled at legal training •Member of Chief •Personable and articulate