Keith Rivela Email Address

Vice President, Digital Strategy and Operations

Party City Holdings Inc. designs, manufactures, contracts for manufacture and distributes party goods, including paper and plastic tableware, metallic balloons, accessories, novelties, gifts and stationery. Party City Holdings Inc. also operates retail party goods and social expressions supply stores in the United States under the names Party City, Halloween City and Factory Card & Party Outlet. We believe Party City is America's largest party goods chain and the country's premier retailer of Halloween costumes, theme party supplies, birthday decorations and other specialty party supplies.

Passionate digital executive with a track record of executing strategic and tactical leadership within consumer-driven organizations. 15+ years of experience in various digital and operational roles, including e-commerce, omni-channel, digital marketing, customer care, analytics and supply chain. A highly competitive, team oriented individual that has demonstrated the ability to develop and grow profitable customer experiences. P&L ownership, resulting in significant sales and margin growth, while leveraging expenses to drive EBITDA improvement. Uses excellent negotiation skills and industry knowledge to build infrastructure and overcome challenges. An exceptional leader of teams, fostering innovation, communication and accountability to drive results. Thrive on the opportunity to continue to learn and be challenged on a daily basis.