Consumer Insights and Media Strategist
A fully-integrated marketing communications agency that offers benefits of great design to the constantly changing world of brand expression.
Translating business goals into strategic communication objectives is second nature. Having worked with campaign budgets ranging from $50K to $50MM, I have a wide range of marketing and communication experience across multiple categories. Providing market and consumer analysis, strategy development and tactical recommendations, I help clients achieve their desired results through the execution of targeted, insight-driven campaigns. Core Strengths • Researching market conditions, industry trends and consumer needs/wants in different verticals • Educating internal and external constituents on how to apply newly discovered data and insights • Managing relationships with clients and customers to ensure service excellence • Managing and leading teams in a high-stress, heavy workload environments • Sourcing and negotiation with national, regional and local platforms • Translating multicultural and consumer trends into actionable insights and marketing applications • Brand/product alignment in accordance with recommended venues, tactics and cross-pollination to other disciplines Category experience includes: banking/finance, computers/technology, agriculture/rural, consumer packaged goods, luxury goods, car rental, telecommunications, pet products, construction and the military, among others.
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