Alisa Weiner Email Address
@opentable.com
Vice President Restaurant and Product Marketing
OpenTable allows users to discover and make online restaurant reservations and read reviews from other diners.
Marketing and growth leader with a passion for building innovative businesses and brands. Lead full-stack marketing teams that drive growth through customer acquisition, conversion and loyalty -- built on a solid foundation of brand strategy and customer insights. Extensive experience leading brand and performance marketing initiatives, including SEM/SEO, CRM / Lifecycle campaigns, Content & PR, Product Marketing and Analytics. B2C and B2B. International. Marketplaces. SaaS platforms. Key skills and experiences: Leadership and team building Go-to-market strategy Brand strategy Segmentation Customer acquisition SEM SEO Content marketing CRM and Email marketing Product marketing Integrated marketing campaigns PR Analytics
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