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Ng Email Address

abcde@oddmolly.com

Company
Odd Molly

We continue to make changes in our distribution network to strengthen opportunities for profitable growth. During the quarter we replaced our agent in the Netherlands, and earlier this year we took over responsibility ourselves for sales in Norway and Denmark. The common denominator, we feel, is that they are the right long-term steps. Taking responsibility ourselves means we can be more present, provide good support and better develop various sales channels. This equation - expenses now, revenue later - is reflected in the result we are reporting today. Operating profit for the quarter amounted to SEK 1.5 million (10.5), while the operating loss for the period was SEK -10.0 million (7.2). Expenses are trending as planned, having increased due to strategic measures mainly at the agent and retail level. Consequently, earnings for the entire period have been weighed down by one-time expenses of SEK 5 million for the changes in the agency agreements and expenses of about SEK 5 million related to new stores. In our ongoing action program so far we have formulated a new collection strategy, strengthened the organization and implemented changes in our sales channels. We are beginning to see an impact from our measures, not least in the latest order value. This strengthens us in our continued efforts to create profitable and sustainable growth. We know what we are doing is right - and that it takes time.

Other people working at Odd Molly:

U. SaVarumärkeskonsult Och Föreläsare
Julia*****@oddmolly.com
Linn Thor*********@oddmolly.com
Victoria RydbergProject and Sales
Sandra LjungströmSales and Category Manager
JohannaChief Financial Officer
Per HolknektInterior Design and Varumärkeskonsult I Föreläsare I Speaker I Branding and Serieentreprenör and Världens Enda Normala Människa
Anna AttemarkHead of New Business H and M
Johanna PalmChief Financial Officer

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