Ruth Cyrus Email Address

Executive Vice President Acquisition Integration

Oasis Outsourcing is one of the nation's largest Professional Employer Organizations (PEOs). We provide Human Resources Administration, Employee Benefits, Healthcare Reform Support, Payroll Administration, Workers Compensation services and much more. Our human resources-related products and services allow small- and medium-sized businesses to compete with those offered by Fortune 500 companies.

Strategic Marketing and Business Development executive with experience targeting and creating demand for business-to-business (B2B) market segments - with extensive SMB expertise. Proven leadership abilities developing and implementing profitable business partnerships, new products and cost-effective digital marketing communications campaigns. Key accomplishments: • Developed a new Search Engine Optimization (SEO) program to generate warm leads that resulted in marketing-driven sales increasing from 0% to 15% of total sales for a $6 billion organization. • Developed Digital Marketing programs for social media, eNewsletters and other on-line media to increase branding and lead development. Successful creation of mobile application to further engae SMB clients. Increased LinkedIn followers by 50% in one year. • Successfully lead cross-functional teams for corporate initiatives including new sales office openings, pricing analysis, acquisition integration and workforce innovation. • Managed corporate P&Ls and budgets to help ensure that EBITDA targets were met. • Developed a full-service Marketing Department from the ground up for a large B2B corporation; including managing and hiring all staff, selecting vendor partners, as well as developing strategy and metrics. B2B Industry Experience: Financial and Professional Services | Human Capital Services | Technology | SMB Retail B2B Marketing Expertise: Strategic Marketing | Digital Marketing | SEO | Website Development | Social Media | Sales Activity Analytics | Strategic Business Planning | Pricing | New Product Development | Brand Development | Integrated Marketing Planning and Execution | Healthcare Reform (PPACA) Strategy | Acquisition Integration | Affinity Marketing | Multicultural Marketing | Segment Marketing.