Lauren Bracey Email Address

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I'm Lauren. I solve complex software and digital marketing challenges.• I'm a strategist. I lead teams that build systems and processes that work for the long term. Engagement systems need to meet our customers wherever they are today AND tomorrow.• I'm a problem solver. I improve the bottom line by identifying workflow and team challenges and making them disappear.• I'm a translator. I understand the needs of technology users and technology builders. I make sure the right system is built and the right people know how to use it.• I'm an analyst. I make decisions based on data and research, and build ongoing measurement protocols into every project I lead.• I'm a negotiator. I build consensus among stakeholders with different goals and work with business partners to implement the right technologies for the right price.PROJECTS AND SPECIALITIES• Email marketing systems• Web content management systems• Digital analytics for marketing and fundraising strategy• Mobile-friendly websites, emails and apps• Integrating CRMs and backend systems