David Kline Email Address

Executive Vice President and Chief Information and Technology Officer

News Corp, is a diversified media and information services company focusing on newspapers publishing along with digital real estate, and cable network programming services.

SENIOR MEDIA EXECUTIVE Television and Digital Advertising Sales / Management / Sports Proven track record of developing and launching digital/advanced advertising products, managing multiple P&Ls, designing compelling compensation plans and managing large teams of employees. Key Accomplishments while President/COO at Visible World (90 days): - Signed on over 75m affiliated AudienceXpress ("AX") households to date - Help develop the AX go-to-market strategy to gain cable affiliates - Began discussions for launching of High Yield product line (audience based sell-side platform) with various MVPDS, broadcasters and cable network groups - Developed compensation plans for AX and Visible World Solutions sales teams - Began branding/positioning campaigns for AX Key Accomplishments while COO at Ensequence: - Help develop the go-to-market strategy for ADCONNEQT+ (interactive ads on :30 national Avails) - Launched ADCONNEQT+ into 40m HHs by YE 2015 - Launched ADCONNEQT+ in 30+ cable networks - Built sales team to cover agencies in NY and LA Key Accomplishments while President/COO at Cablevision Media Sales: • CMS led all Multiple System Operators in year-over-year growth in 2009, 2010, and 2011 (CAGR of 14%) while generating the highest annual revenue/subscriber ($92.80). • CMS recognized as the leader in the innovation of digital/advanced advertising products/applications with 18 in all. Other milestones include: o 1st to launch household addressable advertising (and still the only MSO to have it) o 1st to develop/ launch Request For Information with email fulfillment (interactive) o 1st to offer showcase with Request For Information component •Created AMC networks national ad sales program, including staffing, business strategy, and development of upfront messaging. Led cable programming groups in year-over-year growth (CAGR of 13% from 2009-2011). ••Built the company from 200 employees and $80 million in 1997 to 630 employees and $1.1 billion.