Senior Director Product Marketing
The NCR Corporation ( National Cash Register) is an American computer hardware, software and electronics company that makes self-service kiosks, point-of-sale terminals, automated teller machines, check processing systems, barcode scanners, and business consumables. They also provide IT maintenance support services.
Over the past 15 years, I have successfully lead marketing and business development activities for some of the leading travel & technology companies in North America. Since 2009, I have held several leadership positions at NCR. Currently I am responsible for marketing the security solution portfolio for NCR's Financial Service line of business. In this role, I relaunched a branding and go-to-market strategy designed to enhance NCR's value and offer to our customers while at the same time supporting key corporate commercial objectives. For three years, I ran Industry and Solutions Marketing for NCR's Travel and Gaming division. In this role I successfully implemented marketing strategies and programs resulting in improved business performance. In the role, my responsibilities included identification and capture of market trends and requirements, global go-to-market strategies, and development and execution of program creation and deployment. Prior to this I served as Director of Marketing with the overall responsibility for the development and execution of the marketing and communications strategy for the North American division of a global corporation. I have extensive experience in market segmentation, branding, communications program development, public relations and advertising. I also have done extensive public speaking on behalf of the company on a wide variety of topics. Specialties: Marketing strategies, Corporate & Marketing Communications, Brand strategy and management, Marketing Segmentation, Value Proposition creation, Event Strategy & Execution
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