Senior Vice President Digital and Marketing Strategy and Operations
Why Mylan? Because our passion, innovation and commitment drive us to set new standards in health care. Seeing is believing.
Consummate senior leader, change advocate with an entrepreneurial mindset. Acknowledged globally as a thought leader in building a cohesive vision, then aligning people, process & technology to deliver. Recognized speaker & expert facilitator that has spoken and chaired key sessions at global digital & marketing conferences. Engaged advisory council member for start-ups & academic adviser. Strong & verifiable work history that expands many markets, teams, budgets & initiatives that delivered. Experienced in elevating challenger brands to dominance, launch products in key therapy areas, develop smart devices to targeting, reaching, engaging acquiring & retaining customers. Industry Recognition i-CON Award: Pittsburgh Tech Council (2013) Global Industry Experience: - Digital platform development - Commercial go-to-market Strategy - Consumer Healthcare & Over the Counter (OTC) - Digital Marketing Strategy - Consumer Packaged Goods (CPG) - eCommerce Models (B2B2C) - Smart Device development - Closed Loop Marketing Solutions - Targeted Loyalty programs - Social Media Strategy - Brand Management, Product Development & Launch - Strategic Project Management Book: Working title: The Future Digital Marketer (Winter 2017) INDUSTRY SPEAKING ENGAGEMENTS: 2013 - 2nd Annual B2C Healthcare Conference (Chicago - May) 2014 - Digital Pharma West Conference (San Francisco - March) 2015 - Digital Pharma West Conference (San Francisco - March) 2015 - Digital Pharma East Conference (Philadelphia - August) 2016 – Digital Pharma West Conference (San Francisco – February) 2016 – ePharma Conference (Chair and Speaker) (New York – April) 2016 – Digital Marketing Conference (Warsaw - September) 2017 – eCommerce & Multichannel Excellence (Panelist) (Munich – April) 2017 – ePharma Conference (NYC – March) 2017 – Digital Innovation Summit (Bluffton, North Carolina) ADVISORY COUNCIL: 2016 – to date – Advisory Council Member – Outcome Health
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