Kimberly Barta Email Address

Vice President of Marketing

Cofounded in 1989 by chair-man Mitchell Gold & president of design Bob Williams in the town of Taylorsville, NC, our renowned home furnishings brand offers eco-friendly, US-made upholstery plus tables, storage, lighting & more, sold in a growing chain of Signature Stores, online & in fine home shops nationwide. We also have a contract division. Want to get to know us? Read WHO WE ARE: We were once a jewel of a company 23 persons strong and growing. We are now a jewel of a company 700+ persons strong and growing. We create our upholstery in America. We create jobs for our economy. We are forward in thinking and design. We look backward to learn. We are unpredictable. We love to laugh. We are in the homes of many famous people. We are in the home of many more not so famous people. We believe in we, Not I. We believe children enrich our lives. We believe in enriching the lives of our children. We don't like mean people. We obsess over minutia. We believe in giving great service. We are active in the pursuit of equality. We provide consistently good quality. We deliver consistently on time. We are timeless. We love pets. We give to our communities. We work with the best merchants and tastemakers. We sell our collection in the most spectacular of retail environments. We love to entertain. We love to be entertained. We are traditional. We are nonUOtraditional. We love what we do. We never miss a meal. Ever. We create an environment of mutual respect. We respect our environment. We believe in providing customers with a value. We value our customers. We are curious about everything. We are stopped by nothing. We are on a mission to make the world a more comfortable place. We invite you to please join us.

I energize brands and expand their relevance and influence with positive and memorable customer experiences. By building a clear and credible brand strategy, grounded in genuinely understanding the people we want to have a relationship with, the brands I serve sharpen their positioning, evolve business models, live their purpose and support big ideas. People throughout the business find purpose and motivation in furthering the brand's promise and customers notice. I am a courageous leader who empowers teams to come up with new ideas and original solutions, putting customer insights and community feedback at the center of our work. The talented teams I lead create extraordinary experiences that turn customers into fans and fans into promoters. Almost everyone I have worked with, “would gladly do it again,” because I empowered them do the “best work of their lives.” I have led iconic and emerging challenger brands through periods of great transition, requiring me to quickly move from strategy to execution. I transformed SOREL from a single-season outdoor company into a global lifestyle brand. For Dr. Martens, I led re-establishing the brand's cultural relevance, introduced DM's to a new generations of people and helped return the business to profitability. I lead competitive positioning, brand identity, creative platforms, Go-to-Market plans, award wining campaigns, media, and integrated marketing that fuels sustainable growth. EXPERTISE + Inventing New Ways for Brands and People to Connect + World Class Creative, Inspired Storytelling and Media Plans That Cut Through the Clutter + Identifying Growth Audiences + Customer Experience Innovation + Competitive Brand Positioning + Campaign Development + Integrated Marketing and Go-To-Market Planning + Digitally Focused Solutions + Content that Inspire Action + Earned Media that Helps Leapfrog the Competition + Holistic Agency Management + Social Activations that People Care About—Co-Creating with Consumers + Creative Direction + Authentic Influencer Partnerships + Measurement: OKR’s/KPI's/Scorecards that Guide Key Decisions + Retail Strategy & Activations + Insights and Analytics for Revenue Growth + Innovation Pipeline + Deep Understanding of Cultural Trends + Obsess the Right Value Exchange for Customers + Aligning and Inspiring People around a Credible Vision and Brand Strategy + Global Mindset and International expansion