Michael Cline Email Address

Director of E-Business and Digital Marketing

Merrill Corporation is the innovator in technology-enabled platforms for content sharing, regulated communications and compliance services. Our solutions unlock productivity in navigating your most complex content and communication requirements. Merrill Corporation combines deep subject matter expertise with secure, precise tools and analytics to seamlessly connect with speed, accuracy and confidence.

Extensive experience in marketing with an emphasis in growth marketing and demand generation strategy. Has directed all aspects of the digital channel, overseeing departments in both Marketing and IT. Works closely with senior management and cross-functional partners to create growth marketing strategies, brand development tactics, and digital marketing programs. Experienced in international business, leading the creation of multiple B2C and B2B digital marketing programs in North American, European, and Asian markets. Areas of Expertise: - E-Business - Digital Marketing - User Experience - E-Commerce - Account Based Marketing - Demand Generation / Nurturing - SEO - PPC / SEM - Social Media Marketing - Marketing Strategy - Strategic Business Planning - Promotional Planning - International Business - Analytics / Reporting - CRM – SalesForce - Product Information Management Systems (PIM) - Demand Side Platforms (DSP) - Demand Management Platforms (DMP) - Email Marketing Automation - B2C websites - B2B websites - Mobile Applications - Project Management - Leadership / Management - Communication