Annica Kreider Email Address

Executive Vice President, Brand Marketing

Mellow Mushroom opened in 1974 when three college students founded a business that reflected their eccentric philosophies. They saw pizza baking as an art form, and wanted to bring joy to others by perfecting the art of pizza. The first store was created out of an old liquor store on Spring Street near Georgia Tech.

Enthusiastic, high energy, award winning marketing specialist with experience in brand development and strategy in multi unit retail and restaurant brands. Proven performer with a track record of developing and executing innovative, sales building programs. Specialties: Traditional and Social Media, Consumer Insights, Campaign Development and Execution, Menu Development and Local Store Marketing Restaurant industry involvement includes: MUFSO (Multi Unit Food Service Operators) Advisory Board Member, 2014 - present Technomic Operator Advisory Board 2011 - present Share Our Strength's Dine Out For No Kid Hungry Advisory Board - Marketing Chairman, 2011, Member at large, 2010 - present IFMA/COEX Operator Committee Member Industry Speaking Engagements: VIBE (Very Important Beverage Executive) Conference 2015, 2016 Ad Tech San Francisco 2015 National Restaurant Association, 2014 RLC (Restaurant Leadership Conference), 2014 MUFSO, 2014 The Flavor Experience, 2014 Franchise Consumer Marketing Conference, 2013 & 2014 Mobile Insider Summit 2014 TMA’s People in Consumer Goods & Services 2013 Foodservice Social Media Universe 2011 Fast Casual Executive Summit 2011 Awards received include: AMA 2015 Atlanta AMY Awards- *Winner - Web & Interactive Marketing, Consumer Engagement & Email marketing AMA 2014 Atlanta AMY Awards- *Winner - Web & Interactive Marketing, Consumer Engagement *Finalist - Atlanta Corporate Marketer of the Year, Email marketing, Web & Interactive Marketing, Social Media, Company Revenue