Gavin Reeder Email Address

Global Account and Digital Director

MediaCom is one of the world's leading media agencies.

Marketing professional with 20 years of experience in digital and communications. My role is to use technology, data and ideas to grow business value. I'm lucky to be working with some of the brightest and most talented people across the GroupM network. I’ve worked across multiple product categories for blue-chip companies. Each with a Digital Transformation agenda. Currently focused on transforming how clients utilise data, technology and analytics to deliver business growth. Examples of my work include: Leading a Digital Transformation programme for Shell, heading the Sony global account ($200m annual spend) and helping Electronics turnaround their business in a highly competitive category. I’ve also had experience in positioning how digital companies sell themselves to media agencies (Yahoo! & Opus) to increase advertising revenues. Key Skills: • In-depth knowledge of programmatic advertising, data, technology, attribution modelling, paid search, online display, paid social, email, mobile, 3rd Party ad-serving and offline media channels • Proven ability to develop and implement best practices, innovative digital and data processes, and strategy • Experience in managing senior client and stakeholder relationships • Paid & Owned – having worked closely with CRM agencies to build and execute integration use cases Sectors: Energy, Consumer Electronics, B2B, Telecommunications, Entertainment and Media, Finance, Retail, FMCG