Christiana Messina Email Address

Co-Founder, Board Member, CMO Consultant

Assembly is a fast-growing, modern media agency that provides brands with innovative media solutions, powered by sophisticated planning and buying technologies. We are a full-service media agency that combines creative media minds and advertising technologists in a new breed model that unlocks true value for clients.

As a strategist, I ask questions. A lot of questions...to get closer to the ‘why’ behind everything. It's who I am both professionally and personally. I have an exhaustive interest in people, what makes them who they are and how it all plays into their decisions. I like to look forward and backward, not just right in front of me. It allows me to get into their shoes and understand their journey, what they want/need, and how to most effectively impact them –whether through content, advertising, or product development. My experience ranges from account planning, advertising strategy, marketing strategy, brand strategy, consumer insight & strategy to channel planning, connections planning, brand planning. I am an advocate for the consumer. It comes from an unquenchable interest in psychology, sociology, analytics, storytelling, trends, foresight, and global cultures. Brand Experience: Twentieth Century Fox Theatrical, Home Entertainment, Fox Searchlight, FX, Amazon, adidas, Sonos, ampm, Dr Pepper Snapple Group, Nature Made, Ocean Spray, Stonyfield Farm, Polaroid, Hyundai/Kia, Toyota, Mitsubishi, Carl’s Jr, Hardees, Lionsgate, Newline Cinema, Bill and Melinda Gates Foundation, Surfrider Foundation, Cisco, Akamai, Massachusetts Office of Tourism, CA Tourism Industry Experience: Retail, CPG, Automotive, QSR, Entertainment, Non-Profit, Technology, Travel, New Business Specialties Foresight • trend hunting • storytelling • futurist • social listening • market analysis • mobile • brand planning • media planning • market research (qualitative) • analytics (quantitative including big data) • consumer insights • communications strategy • brand strategy and positioning • consumer communications • B2C • B2B • account management • media strategy & planning • integrated communications • strategic planning • connections planning • communications planning • digital marketing • creative thinking • team development • brainstorming • problem solving • collaboration