Matthew Rowean Email Address

Partner and Chief Creative Officer

MATTE is a creative production agency located in the heart of downtown manhattan with a process rooted in design, we bring brands to life through content, culture, and experience. MATTE has become known for producing high-quality events such as 'black,' 'full moon,' and 'kitsuné club nights,' which have become staples of nyc nightlife since 2010. MATTE takes its ability to create, design, direct, and concept as seriously as we take our drive to produce, manage, procure, and connect. At MATTE, we think big with a focus on the pretty little details.

Matt Rowean is a Partner and Chief Creative Officer at MATTE Projects. Bringing over 15 years of experience, he oversees all creative services within the company, and develops visually appealing content and marketing campaigns for novel brands in the fashion, tech, music, and lifestyle space. Under his leadership, Matt has worked on high-profile clients including Chanel, YEEZY, Google, LVMH, Prada, Fendi, Roc Nation and Pernod Ricard. Prior to MATTE Projects, Matt was the Founder and Chief Creative Officer at RJW Collective now known as JWalk. He was previously the Creative Director at Strategic Group (now at Tao Group) where he worked with Noah Tepperberg to pioneer early experiential marketing tactics now considered industry standard. At previous agencies, he has collaborated with the owners of CATCH/EMM Group and spearheaded the creative for clients such as Lacoste, Equinox, and Deleon Tequila. Aside from his work with MATTE Project, Matt is a contemporary artist and painter focusing on abstract expressionism.