Lisa Fasana Email Address

Senior Vice President, Managing Director

Marketing Werks was founded in 1987. We offer a full range of integrated marketing solutions, including experiential campaigns, sponsorship activation, pop-up retail, mobile tours, multicultural, digital, social, public relations, and multi-channel analytics. Our client roster spans the telecommunications, healthcare, consumer packaged goods, military services, consumer electronics, sports, and entertainment industries. Our parent company, CROSSMARK, is a leading sales and marketing firm - empowering us with unmatched access to consumer data and retail connectivity. Our campaigns generate consumer buzz, enhance brand knowledge and drive ROI.

Passionate brand builder with 20 years of success transforming organizations and teams. Thought leader focused on driving strategic client relationships, greater profitability and smarter partnerships. Thrives on turning insights to action and changing consumer behavior to make a positive impact on our world. Builds a culture of curiosity and mindfulness that drives innovation and strategic thinking. Leads high-performing teams in the development of insight-led creative strategies and solutions to solve client business challenges. Expertise leading integrated brand and marketing strategy for companies and clients across CPG, Retail, F&B, Telecom, Health & Wellness and more. Key clients include Procter & Gamble, The Clorox Company, Kraft-Heinz, Verizon, Bridgestone, and Univision. Specialties: Brand Strategy, Integrated Marketing, New Business, Strategic Planning, Digital Transformation, Change Management, ROI Modeling, Shopper/Retail Strategy, Digital/eCommerce, Omnichannel Strategy, Promotional Planning, Experiential Marketing, Local Market Activation, New Product Launch, GTM Strategy, Design Thinking, Culture/Vision Development, Team Leadership, Talent Development, PE Reporting, Agency and Executive Team Leadership. Core skills include business growth through trusted client relationships, P&L management, leadership, team management and employee development. As a marketer, I use our collective brand voice for good. I want to do work for brands, clients and partners who desire to make a difference. It is our responsibility to put positive messages into the world to drive positive change.