Amy Errett Email Address

Chief Executive Officer and Founder

Founded in 2013, we started Madison Reed with a simple mission: To make luxurious, at-home hair color with ingredients you can feel good about.At the forefront of innovation, we created the first ever smart 6-Free permanent hair color: Free of ammonia, parabens, resorcinol, PPD, phthalates and gluten. And we added hair-loving nutrients including keratin, argan oil, and ginseng root extract to protect and pamper hair.Madison Reed is revolutionizing the $50 billion hair care industry by making personal care more personal and by offering best-in-class products formulated under strict standards that truly raise the bar. Our deep commitment to the UIclientU experience paired with our dedication to technology and product innovation has fostered an extremely dedicated, consistently-growing fan base.

Amy’s multifaceted career has ranged from founding and operating companies, to investing in startups, to volunteer nonprofit leadership. Currently, Amy is Founder and CEO of Madison Reed, an omnichannel beauty brand that is challenging industry titans in the hair color space. She is also a Partner at True Ventures, focusing on investments in consumer and ecommerce startups. Prior to founding Madison Reed, Amy was a General Partner responsible for the Bay Area office of Maveron, a leading venture capital firm focused on the consumer sector. Before Maveron, Amy was CEO of Olivia, where she repositioned the travel business as a complete lifestyle company. Amy also served on the senior management team at E*TRADE where she diversified the company beyond its brokerage offerings and ran a $200 million business. This followed 10 years as Founder and CEO of The Spectrem Group, a worldwide strategic consulting firm. Amy sold Spectrem to NFO, an IPG subsidiary. In 2015 and 2018, Amy was named one of the “Bay Area's Most Influential Women in Business” by the San Francisco Business Times. She was also a finalist for Ernst & Young’s Entrepreneur Of The Year® 2018 Award in the Northern California region, which she won in 2006 for the consumer category. Amy believes in the power of giving back and dedicates herself to supporting humanitarian organizations. Amy is a member of San Francisco’s Barbary Coast chapter of YPO (Young Presidents' Organization), and serves on the boards of the University of Connecticut Foundation, Common Sense Media, Glide, and Madison Reed.