Marketing Communications Manager
Mack Trucks, Inc., is an American truckamanufacturing company and a former manufacturer of buses and trolley buses.
MARKETING, ADVERTISING & BRANDING PROFESSIONAL Accomplished, results-driven marketing, advertising, and branding professional with demonstrated success in managing the entire creative development process, including advertising campaign & marketing communications development, integration of targeted online, print, and television media campaigns, and brand identity creation & management for major programs and various product lines. Talent for managing multiple agency relationships and multi-million-dollar production, advertising, and marketing budgets. Effective at leading cross-functional teams & efforts and multiple tasks with aggressive deadlines. Specialties: CORE COMPETENCIES • Brand Development and Awareness Building • Integrated Marketing Communications • Marketing / Advertising Plan Development and Execution • Digital Marketing • Product Development • Licensing & Merchandising • e-Commerce • Leading Teams / Departments • International Marketing • Sales Support and Collateral / in-store POP Production • Agency / Account Management • Digital, Print, Television Campaigns • Budget Administration • Media Placement Strategy and Execution • Partnership / Co-Branding Efforts
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