Lexi James Tawes Email Address
@luckybrand.com
CO Chief Executive Officer and Chief Product Officer
Shop Lucky Brand online for a wide selection of heritage-inspired denim and fashion for men, women, plus and kids. Free shipping on orders over $50.
SUMMARY: Highly seasoned Retail Executive with extensive experience in Global, Digital Merchandising and Product Development with a proven winning track record, driving growth initiatives, and establishing effective, highly collaborative teams. KEY ACCOMPLISHMENTS: Led Banana Republic transformation to a Global and Omni customer centric structure Architected total repositioning of Piperlime Brand with new aesthetic, Product & Digital Strategies including implementation of shoppable Social Media Transformed Gap Brand Merchandising team to a Globalized model Lead Gap Brand 2012-2013 product turnaround – responsible for most profitable years in last decade Created and Launched Gap 1969 Denim Architected & Implemented aggressive growth strategy behind Gap Fit
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