Vivek Charde Email Address

Senior Vice President and Head Marketing and Communication

Loylty Rewardz focuses on preparation and delivery of custom and measurable loyalty programs that create profitability and lasting relationships for its clients. With over a decade of experience in Customer Relationship Management activities behind them, their tightly knit network brings together data intelligence, data analytics, creative services, interactive portal management, reward processing technology, rewards procurement, communication and direct marketing for their clientele.

Vivek is the Chief Marketing & Experience Officer at Loylty Rewardz, India’s biggest loyalty and engagement solution provider. Loylty Rewardz has grown exponentially to its present stature and manages loyalty programs for 26 banks in India across debit/credit cards & other channels, constituting over 74% of the debit card market. The partnerships eco-system comprises over 8000 retail and services partner stores across India that provide accelerated accruals and reward point redemptions. Vivek joined Loylty Rewardz when it was an early stage start-up and contributed to scaling it up to a sizeable profit-making organisation. The redemptions grew more than 5000% over a span of 9 years. He is part of the Leadership Team, leading Marketing & Communication Strategy, Concept & Creative, Digital Marketing, AdTech & MarTech, Campaign Execution, ATL & BTL, Marketing Analytics, and User Experience. He and his team are responsible for managing high-decibel campaigns across direct, digital, print, radio, and OOH for 26 bank and 50 retail clients. He has successfully developed marketing from a cost centre into a revenue centre. Prior to Loylty Rewardz, he worked with Future Group on E-commerce Integration with Offline Retail, Loyalty Program Management as part of the core group which implemented Payback, owned and managed Home Delivery from Big Bazaar (bigbazaar.com), and took care of Direct and Digital Marketing campaigns. Vivek has earned his MBA from the Department of Management Sciences, University of Pune (PUMBA) and has completed the Leadership Programme from IIM-Ahmedabad and Digital & Social Media Marketing from ISB, Hyderabad. With 18 years of experience in Marketing & Communication and Digital Marketing, Vivek has a keen interest in AdTech & MarTech, Data privacy, and AI. He is a Mentor & Tutor for PGD in Digital Marketing Strategies at Wharton Online - Amity future academy and has been a Jury member for several awards at the Customer Loyalty Summit.