Dawn Briddon Email Address

Global Marketing Director

Lineup Systems provides CRM tools for multi-channel media companies.

A commercially astute, tech-savvy senior marketer who has played a major role in driving revenue growth and industry share for some of the most pioneering media, data and marketing solutions providers in the UK. Highly proficient at developing marketing operations and communication strategies within rapidly-growing, fast-paced businesses to deliver outstanding improvements in the efficiency and effectiveness of marketing. Key competencies include: Corporate/brand positioning and identity - B2B and B2C multi-channel communication planning - End-to-end customer engagement strategies - Marketing organisational design & tech transformation - Sales pipeline and performance optimisation – New product development – Market research and data driven intelligence - seven digit direct revenue generation - P&L and performance improvement - Team building and leadership - Executive advisory and decision support.