Kathleen O'shaughnessy Email Address

Retention Manager, Direct to Consumer

Lifes2good Inc. markets and distributes healthcare products. The Company offers hair-growth supplements. Lifes2good serves customers worldwide.

As student of the Stanford Design School (d.school) methodology, I take a unique approach to traditional marketing retention tactics. A builder, ideator, optimizer, and lifelong learner of the science of loyalty. Vast experience in building successful subscription programs, mitigating churn, and managing a diversified retention strategy with an emphasis on data analysis and insight implementation. I lead of the fastest growing and most robust eCRM program within CPG firm, Church & Dwight Co., Inc. Responsible for reducing churn rates by over 30% in 18 months, doubling in-house promotional campaign revenue 5 years running ($2MM annual), and launching over 75 unique campaigns annually within the Specialty Hair Care business unit (Batiste, Nair, Viviscal, Toppik, Flawless).