Brand Management
LifeLock, Inc. (NYSE: LOCK) is a leading provider of proactive identity theft protection services for consumers and consumer risk management services for enterprises. LifeLock's threat detection, proactive identity alerts, and comprehensive remediation services help provide peace of mind for consumers amid the growing threat of identity theft. Leveraging unique data, science and patented technology from ID Analytics, LLC, a wholly owned subsidiary, LifeLock offers identity theft protection that goes significantly beyond credit monitoring. As part of its commitment to help fight identity theft, LifeLock works to train law enforcement and partners with a variety of non-profit organizations to help consumers establish positive habits to combat this threat.
Former investment banker turned classically trained brand marketer (P&G/Clorox) turned performance marketer who has leveraged great teams, brand story telling and marketing analytics to grow four separate companies to over $5 billion in successful exits:o LifeLock - NYSE company (LOCK) sold to Symantec for $2.3 billiono SquareTrade - Bain Capital company sold to Allstate for $1.4 billiono Hotwire - Texas Pacific Group (TPG) company that sold to Expedia/IAC for $660 milliono Esurance - Redpoint/Trinity Ventures company sold to Allstate for $1.0 billion
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