Director, Marketing and Sales, Business Services
Liberty Global is the largest international TV and broadband company serving 29 million customers.
Experienced B2B Marketing Director delivering several successful global marketing launches of multi-million dollar technical products in diverse, competitive industries I focus on marketing performance improvement so the companies I work with benefit from faster customer adoption rates and shorter time to profitability. My specialty is bridging the gap between technical product development teams and marketing/sales to define compelling value propositions that drive customer engagement and increased sales. Specialties: B2B marketing of technical products from strategy formulation to integrated campaign execution, value proposition creation, branding, pricing, sales enablement, lead to revenue management, marketing metrics, team leadership, managing dispersed cross-functional teams
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