Jillian Scott Email Address

Director of Lifecycle and CRM

Le Tote Es mission is to make fashion accessible for everyone, every day. Our unique model gives customers access to an unlimited closet of clothing and accessories for a monthly membership fee. We feature hundreds of top brands including House of Harlow, Sam Edelman, Free People, Vince Camuto, Max Studio, Tahari and French Connection. Each shipment includes a personalized selection of three pieces of clothing and two accessories, curated using Le Tote Es proprietary fit algorithm and recommendation engine.

With over 8+ years of experience and a focus on optimization, analytics, and strategy, I have a proven track record of excellence across performance, lifecycle, and product marketing. I am passionate about creating a motivating user experience to build lasting relationships with customers -- ultimately driving profitable growth. • Managed acquisition campaigns for both tech & retail companies with a 20% increase in conversions • Utilized A/B testing and analytics to assess creative effectiveness and deliver effective feedback to development teams • Identified and built KPI tracking to derive post-campaign insights & data analytics • Successfully delivered targeted campaigns across diverse demographics and user groups • Agile and adaptable, able to juggle multiple, and changing, priorities with ease • Effective remote employee with several years of remote experience Areas of Expertise: CAC/LTV, ARPU, Budget Management & Forecasting $5M - $30M+ Strategic Planning, Analytics, Paid Social & Search, Display, Affiliate, Podcasts, TV, Radio, SEO, Product Marketing, CRO Skills: digital analytics (Google Analytics, Looker, Amplitude), persona segmentation, website analytics, cross collaboration, eCommerce (Demandware, Salesforce Commerce Cloud), digital marketing, email marketing (Responsys, Iterable, Customer.io), event management, campaign management, promotion management, product management (Pivotal Tracker), project management (Basecamp, Asana, Trello), affiliate marketing (JEB, Shareasale, Linkshare, Rakuten), user experience (UX), social media marketing, social media advertising (Nanigans, Smartly, Power Editor), community management (Hootsuite, Sprinklr, Sprout Social), trained and confident public speaker